Based in London, I am a creative motion designer with over 15 years of experience producing thoughtful, high-end work across a broad range of disciplines. I began my career at Soho-based studio Mr & Mrs Smith, where I built a strong foundation in visual storytelling and animation.

I later joined Fold7, contributing to high-profile campaigns for leading global brands, refining my ability to craft compelling narratives within fast-paced, collaborative environments.

Following a period of travel, I returned to London to work as a freelance designer, partnering with agencies including BBH and Ogilvy. This experience further expanded my perspective, allowing me to adapt my approach across diverse creative teams and projects.

In 2012, I co-founded Able, where I served as Creative Director for over a decade. During this time, I played a central role in shaping the studio into a respected creative practice, leading the delivery of bespoke animation defined by precision, clarity, and a meticulous attention to craft.

My work is grounded in a design-led approach, with a focus on creating refined, purposeful outcomes that balance aesthetic integrity with clear communication.