Sprite - Naked Labeless Bottle
Raising awareness for Sprite’s new label-less bottles, we zeroed in on a single idea: the label itself. Instead of spotlighting the bottle, we built an animation powered entirely by typography—letters that move, react, and reshape the message in real time. The result is bold, minimal, and impossible to ignore: crisp, impactful type; high-contrast black-and-white copy; all set against Sprite’s unmistakable green backdrop. A clean, dynamic visual that delivers the message with clarity and punch.
Elemis - Morning Matrix
One of Elemis' most popular skincare lines, the Morning and Overnight Matrix creams, formed the focus of this project. The brief called for a visually arresting introduction that would immediately capture the audience’s attention, alongside a unifying concept that could seamlessly frame and elevate the product throughout.
Formulated with an exclusive micro-algae blend and plant cells derived from turmeric, the product is designed to help protect the skin from visible stress while supporting its natural collagen and elastin reserves—resulting in a plumper, more resilient, and revitalised complexion. This scientific foundation is interpreted through animation within an abstract, ink-like environment: a continuously evolving, fluid form in which no two frames are identical. The result is a dynamic visual journey that sustains engagement from the opening moment through to the final frame.
Creating a visually refined asset for Elemis’ Dynamic Resurfacing Peel & Reset Gel, this project focused on producing a product animation that transitions seamlessly between moments. The objective was to highlight the product’s dual functionality while maintaining a calm, ethereal aesthetic that feels both premium and effortless.
The product was modelled and developed in Cinema 4D and rendered using Redshift. The final animation is currently featured on Elemis’ website.
https://uk.elemis.com/dynamic-resurfacing-peel-reset.html
John Lennon - Mind Games
Creating visuals for what is truly a work of art and in a class of its own, the Mind Games – The Ultimate Collection (Super Deluxe Edition) Boxed Set is, in essence, a time capsule into John and Yoko’s world around the writing and recording of Mind Games, including the times leading up to and after its release in 1973. The Super Deluxe Box Set won the2025 Grammy Award for Best Boxed or Special Limited Edition Package.
Minecraft Experience
The television commercial for Minecraft Experience: Villager Rescue was broadcast across Europe in multiple languages, forming part of a wider international campaign designed to create a unified visual identity across TV, social, and digital platforms. The creative approach focused on a fast-paced, high-energy edit that captured the scale, excitement, and interactive nature of the experience, while remaining instantly recognisable through the use of iconic Minecraft branding and aesthetics.
Minecraft Experience: Villager Rescue is an immersive, story-driven, 45-minute walkthrough adventure located in Canada Water, London, where fans are transported into a real-world Minecraft environment. Guided by an interactive “Orb of Interaction,” visitors journey through a series of themed spaces where they mine resources, craft tools, and work together to rescue villagers from an impending zombie invasion.
Pilot - EDT
Storytelling through dynamic spheres becomes a visual metaphor for a living, breathing data swarm. We set out to transform the idea of data scraping into something tangible—spheres that collide, scatter, and surge with turbulent motion.
The animation highlights the idea of how consumers purchasing attitudes, moral foundations and emotions can be used to create a psychographic profile. Then by using 109 attributes a digital twin of the audience is created, allowing for fine tuning of brand initiatives, allowing users to craft concepts that deeply resonate with audiences, leveraging data and the science of human behaviour, for optimal fit. This chaotic dance gradually resolves into a controlled, intentional form, capturing the moment when raw data is harnessed and shaped into meaningful movement.
Inpost x Blank Street Coffee
Sip, Snap & Send: The Blank Street Post Room is an unforgettable collaboration between two culturally driven brands, brought together within a thoughtfully curated experiential space. Introducing The Blank Street Post Room — a limited-time pop-up concept where caffeine meets convenience, transforming the everyday coffee run into an immersive community experience. Located within Blank Street’s Greek Street store, the activation invites visitors to sip, send, and snap their way through the day, seamlessly blending social interaction, creativity, and functionality within one engaging environment.
The campaign reimagines two familiar daily rituals — grabbing a coffee and dropping off post — by merging them into a single, highly engaging brand experience. Designed to feel both contemporary and community-focused, the pop-up creates a moment of connection within the fast pace of city life. Through its film-inspired creative direction, the activation evokes nostalgia, authenticity, and human interaction, reinforcing the emotional value of communication in both physical and digital forms.
Inpost x Blank Street Type
Visually, the campaign is driven by a refined and tightly structured typographic system that punctuates messaging with clarity and confidence. This minimalist yet impactful design language allows the concept to feel elevated, editorial, and instantly recognisable, while maintaining accessibility and warmth. Combined with the cinematic storytelling approach, the result is a campaign that not only captures attention but also fosters participation, encouraging audiences to engage, document, and share the experience organically.
More than just a pop-up, The Blank Street Post Room becomes a cultural touchpoint — a space where brand identity, community engagement, and everyday convenience intersect to create a memorable and highly shareable consumer experience.
The brief was to develop a three-part animated series that clearly communicates the purpose and functionality of Rehome—covering why the platform exists, how to buy, and how to sell. As the first video series introducing the platform, the work needed to establish both clarity and brand identity.
The animations employed a graphic, sketch-inspired style set within a 3D environment, allowing key narrative points to be visualized while maintaining a smooth, continuous flow between ideas. A distinctive visual language was created through the confident use of Rehome’s signature blue, paired with a soft pastel palette to ensure consistency across all three films.
Carefully designed, minimal 3D environments provided a cohesive backdrop for storytelling, helping to illustrate the user journey—from interacting with the interface to engaging with the platform’s broader, ethically driven mission of reuse and sustainability.
